Here's something I've struggled with since re-entering the workforce and having to create How-To documents. What's the different between writing to inform and writing to entertain?
In a nutshell, one is dry and boring. The other is lively and fun!
Well, maybe that's a little too nutshelly. Here's another look.
Writing to inform is information straight through. As one famous method puts it:
- Here's what I'm going to tell you.
- I tell you.
- Here's what I've just told you.
Writing to entertain, though, is different. At its most basic, it's information with a twist. If we put it in the same format, it would be
- Here's what I'm going to tell you.
- Except I can't tell you because ninjas have just entered the room. I fight back and win.
- But not before they've broken my whiteboard and turned my notes into a flurry of paper snow.
Much more entertaining, yes? The good news is, we can bring some of that into our dry, boring How-Tos.
I used to think changing toner was a horrid, thankless job. (Picture of worker with a face full of toner and surprised look.) But now I know I have to follow these simple steps. (Outline steps.)
Maybe not appropriate for every audience, but think about ways you can get just a little creative with your business prose.